What's wrong with so much business journalism? See how Fortune magazine tries to explain high performance at two companies—Sony and Motorola—and judge for yourself.
I wrote this article for a Financial Times series called Mastering Transactions. It describes some of the misconceptions in the evaluation of business transactions, such as mergers and acquisitions.
The first place I set out the basic arguments in The Halo Effect was in this article, published by the Financial Times in a series called Mastering Uncertainty.
